The term Counterculture by Theodore Roszak
The term Counterculture was popularized by American historian and social theorist Theodore Roszak in his influential 1969 book The Making of a Counter Culture: Reflections on the Technocratic Society and Its Youthful Opposition . Roszak used the term to describe the youth-driven cultural and political movements of the 1960s, which rejected the dominant technocratic values of rationalism, consumerism, and industrialization. His work highlighted how these movements sought alternative ways of living, focusing on spirituality, personal freedom, and communal values. Counterculture refers to a social movement or cultural phenomenon that opposes and rejects the dominant cultural norms, values, practices, and institutions of a particular time or society. Countercultures often arise as a form of resistance to mainstream ideologies, seeking to challenge or transform prevailing social, political, or cultural systems. 🔴 Key Characteristics of Counterculture : 1. Opposition to Mainstream Va...